Ahaebook.com
Everything is a brand: Coca-Cola, FedEx, Porsche, New York City,
the United States, Madonna, and you—yes, you! A brand is any label
that carries meaning and associations. A great brand does more: It
lends coloration and resonance to a product or service.
I (and most people) have a love/hate relationship with advertising.
Yes, I enjoy each new Absolut vodka print ad: Where will they hide
the famous bottle? And I enjoy the humor in British ads, and the
risqué quality of French ads. Even some advertising jingles and
melodies stick in my mind. But I don’t enjoy most ads. In fact, I actively
ignore them. They interrupt my thought processes. Some do
worse: They irritate me.
Page 5 of 5
The marketing department’s role in too many companies has been
limited to carryin...
Marketers have traditionally focused on a company’s sales, market share,
and marg...
One of the things of most value to a company is its relationships—
with customers...
It is not enough to be profitable. Companies must also grow. In fact,
The stock market is a perfect example of an undifferentiated market.
If you want ...
