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Zest

ZestThere are two reasons to include zest in this marketing lexicon. The
first, and more important, reason is that a Z word is necessary to justify
the book’s title

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Advertising

AdvertisingI (and most people) have a love/hate relationship with advertising.
Yes, I enjoy each new Absolut vodka print ad: Where will they hide
the famous bottle? And I enjoy the humor in British ads, and the
risqué quality of French ads. Even some advertising jingles and
melodies stick in my mind. But I don’t enjoy most ads. In fact, I actively
ignore them. They interrupt my thought processes. Some do
worse: They irritate me.

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